Ayala-Backed Affinity Bpo Pioneers Launched in Philppines
MANILA, Aug 12 Asia Pulse - Ayala-backed Affinity Express Inc. was launched Monday at the Discovery Suites in Ortigas Ave in the Philippines’ capital Manila with 200 local employees and worldwide team and leadership representatives under Libelt Solutions, Inc. in attendance. Livelt Solutions Inc. is the parent holding company for Ayala Corporation’s investments in business process outsourcing (BPO) sector.
Manila Affinity Express Inc. president of operations J. Ricardo Moran said, "We established this subsidiary in the Philippines because of its large pool of talented college graduates with excellent design skills who are attuned to the popular culture in the US, where most of our clients are based.
"In addition, having another major facility with skills, systems and workflow redundant to our US operations and India provides the company and our clients with disaster recovery and and contingency planning."
President and Chief Executive officer of Ayala Corporation Fernando Zobel de Ayala added, "We are pleased to back a pioneer that is bringing the outsourced graphic design industry to the Philippines and we are confident Affinity Express will achieve its vision of revolutionizing the creative design process."
Moran said Affinity Express offers numerous career opportunities for local graduates to expand design skills, use cutting-edge technology, learn project and operational management and gain experience working with clients and team members around the world.
"In addition to excellent benefits, we provide employees with challenging work in a creative environment," he said.
Affinity Express delivers integrated graphic solutions that combine highly-trained staff and technology in a multi-shore business model. Services include creative design for print and online advertisements, websites and branded marketing collateral.
The company offers production execution such as document creation, image editing, vector network and embroidery digitizing. Orders are produced in QuarkXpress, Adobe In design, Flash, Illustrator and Photoshop, htmi. and dozens of other state- of- the- art software.
Clients include more than 6,000 firms in the US, UK, Australia and the Philippines in newspaper business, direct mailing, publishing, printing and promotional products due to lower production costs, higher profits and flexible capacity.
August 12, 2008